Online program management (OPM) comprises supporting students, processing registrations, conducting market research and analytics, and offers the latest marketing technology infrastructure. The team involved with online program management includes digital marketing experts, data analysts, education technologists, web developers, and student support specialists to create an effortless process for students. Online degrees are now common, provided by several colleges and universities, every year, students at all institutions enroll for online courses. The online program management market operates in a highly fragmented and competitive marketplace.
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As leading companies in this market continue to broaden its addressable market, by expanding its current offerings, diversifying its client base, all the prominent players face an increasing level of competition, both from start-ups as well as the leading established companies in the globe. Several companies in the value chain are acquiring other players in the market to maintain their position in the market and provide efficient services to its customers. Major companies of online program management providers are based in North America and mainly the US. However, the market is penetrating at a high growth rate in the APAC region.
The rising adoption of technologies in the education industry is increasing the adoption of online learning programs. The adoption of online programs and courses by colleges and universities is driving the top online program management companies in the North America region. Online master’s and bachelor’s degrees are becoming popular among students in colleges and universities as several large institutions are moving toward online degree programs based on high-quality technical assistance in the learning experience. Enrolment for online programs is snowballing in universities as the demand for online program management is growing.
The presence of fast-growing countries, rising technology adoption, an increasing number of mobile devices, and the presence of renowned universities are some of the major factors that are expected to drive the growth of online program management in the APAC region. Other developing regions such as MEA and SAM are also projected to grow at a steady pace, owing to the increasing government initiatives to digitalize the economy with the adoption of advanced technologies for online learning courses.
The online program management market operates in a highly fragmented and competitive marketplace. As leading companies in this market continue to broaden its addressable market, by expanding its current offerings, diversifying its client base, all the prominent players face an increasing level of competition, both from start-ups as well as the leading established companies in the globe. Several companies in the value chain are acquiring other players in the market to maintain their position in the market and provide efficient services to its customers. Major companies of online program management providers are based in North America and mainly the US. However, the market is penetrating at a high growth rate in the APAC region.
Strategic Insights
Merger & acquisition strategy is commonly adopted by companies to expand their footprint worldwide and meet the growing demand. This strategy is mostly observed in North America. Few of the recent acquisitions are listed below;
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