Maximize Market Research, a Consumer Goods & Services business research firm has published a report on the “Premium Bottled Water Market”. The total market opportunity for the Premium Bottled Water Market was USD 19.23 Bn in 2023 and is expected to grow at 6.72 percent CAGR through the forecast period by reaching nearly USD 31.8 Bn by 2030.
Market Size in 2023: USD 19.23 Billion
Market Size in 2030: USD 31.8 Billion
CAGR: 6.72 Percent
Forecast Period: 2024-2030
Base Year: 2023
Number of Pages: 229
No. of Tables: 138
No. of Charts and Figures: 193
Segment Covered: By Products, Distribution channels, and Packaging
Regional Scope: North America, Europe, Asia Pacific, and Africa, South America
Report Coverage: Market Share, Size and Forecast by Revenue | 2023−2030, Market Dynamics, Growth Drivers, Restraints, Investment Opportunities, and Key Trends, Competitive Landscape, Key Players Benchmarking, Competitive Analysis, MMR Competition Matrix, Competitive Leadership Mapping, Global Key Players’ Market Ranking Analysis.
Premium Bottled Water Market report provides a comprehensive scope and insightful research methodology, offering a detailed analysis of the industry landscape. It encompasses a thorough examination of the market dynamics, trends, and key factors influencing the growth of the Premium Bottled Water sector. The report delves into market segmentation, highlighting various types, applications, and regional perspectives to provide a holistic view to stakeholders. Additionally, it includes an in-depth competitive analysis, identifying major players and their strategies in the Premium Bottled Water market. Through a meticulous research methodology, the report gathers and analyses relevant data, ensuring accuracy and reliability in presenting a comprehensive overview of the Premium Bottled Water market.
The research methodology employed in the Premium Bottled Water market report is designed to offer robust and credible insights. It involves a combination of primary and secondary research methods, incorporating interviews with industry experts, market participants, and key stakeholders. The primary research phase involves data collection through surveys and direct interactions to gather first-hand information on market trends and dynamics. The secondary research phase includes the analysis of existing literature, industry reports, and trustworthy databases to validate and balance the primary findings. The incorporation of both methodologies ensures a well-rounded and reliable analysis of the Premium Bottled Water market, providing valuable information for businesses, investors, and decision-makers.
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Premium Bottled Water Market Overview
Premium bottled water is considered healthy and clean as it is mainly produced by distillation, deionization, reverse osmosis, and other suitable processes. It usually contains a higher content of sodium, calcium, magnesium, and zinc. As compared to regular water, premium bottled water offers enhanced taste, quality, purity, and safety and contains an adequate amount of total dissolved solids (TDS), additional nutrients, and dissolved minerals. Its consumption provides hydration, removes harmful containments, improves digestion, boosts athletic performance, promotes clearer skin, and detoxifies the body. The premium bottled water market is highly competitive among numerous brands, with pricing that often exceeds regular bottled or tap water, and concerns regarding environmental impact pose significant hurdles. The perception of overpricing about the claimed health benefits of premium bottled waters deters potential buyers, and stringent health and safety regulations add complexity to manufacturing processes.
Premium Bottled Water Market Dynamics
The rising health consciousness among individuals is one of the key factors creating a positive outlook for the market. In line with this, the increasing prevalence of water-borne diseases and gastrointestinal and digestive tract ailments caused due to the consumption of contaminated water is favoring the market growth. Additionally, the growing concerns about high sugar content and sweeteners in carbonated drinks are acting as another growth-inducing factor. Apart from this, premium bottled water companies are setting themselves apart from the mass market with unique selling points, such as supposed naturalness enhanced mineral content, and additional composites. They are also introducing new packaging designs, patterns, logos, and customized product options, which is providing an impetus to the market growth. Furthermore, the development of new and innovative flavored water variants by key manufacturers that offer improved taste along with nutritional benefits, including vitamins and reduced calorie content, is positively influencing the market growth. Also, various marketing strategies, including celebrity and social media influencer endorsements to expand the market reach, are propelling the market growth. Other factors, including the rising expenditure capacities of consumers, easy product availability across hypermarkets, supermarkets, general stores, and convenience stores, and widespread product adoption in restaurants, cafes, and hotels, are supporting the market growth.
Premium Bottled Water Market Regional Insights
The premium bottled water market in North America has been dominant and driven by health-conscious consumer trends and a demand for luxury beverages. Consumers increasingly prefer premium bottled water over sugary drinks, reflecting a broader shift towards healthier lifestyles. This market offers a diverse range of products, including flavored varieties, natural mineral water, and innovative packaging. Sustainability is a major concern, leading to a preference for environmentally friendly packaging materials. The competitive landscape is shaped by the growth of niche brands and established competitors, fostering ongoing product innovation and targeted marketing strategies. In the U.S., premium bottled water has emerged as a dynamic commercial beverage category, appealing to health-conscious consumers. Some view it not only as a source of hydration but also as a functional beverage.
Premium Bottled Water Market Segmentation
By Product
The Premium Bottled Water Market is segmented to cater to diverse consumer preferences. Spring water, valued for its purity and minerals, is sourced from natural springs. Sparkling water, with carbonation, offers a refreshing alternative to sugary drinks. Mineral water, from mineral springs, is rich in natural minerals and marketed for its health benefits. Flavored water, infused with natural or artificial flavors and provides taste variety without the calories or sugars found in soft drinks. These segments enable companies to target specific consumer groups with personalized marketing strategies, positioning their products as premium options to meet varied consumer demands.
By Distribution Channel
By Packaging
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Premium Bottled Water Key Competitors include:
Key questions answered in the Premium Bottled Water Market report are:
Key Offerings:
Maximize Market Research is leading Consumer Goods & Services research firm, has also published the following reports:
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About Maximize Market Research:
Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.
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