According to Arizton’s latest research report, the Southeast Asia agriculture equipment market will grow at a CAGR of 5.91% during 2023-2029.
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Report Summary
Market Size (2029): 1,642.9 Thousand Units
Market Size (2023): 1,163.8 Thousand Units
CAGR (2023-2029): 5.91%
Historic Year: 2020-2022
Base Year: 2023
Forecast Year: 2024-2029
Regional Analysis: Indonesia, Thailand, Vietnam, Philippines, Malaysia, and Rest of Southeast Asia
Market Segmentation: Seedling, Planting, & Irrigation, Agriculture Tractors, Land Preparation, Weeding & Plant Protection, Harvesting & Threshing, and Region
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The agriculture sector is crucial to Southeast Asia’s GDP, with Indonesia, Vietnam, and Malaysia leading global rice production and exports. Indonesia has invested in a rice science institute to adopt advanced agricultural technologies to boost crop yields. Meanwhile, Malaysia, Vietnam, and Thailand are grappling with labor shortages in agriculture due to a reliance on foreign labor and local workers shifting to industries like construction and manufacturing. Consequently, these countries have a growing demand for digitalization and automation. These trends drive increased demand for agriculture equipment equipped with modern technologies such as automation and remote sensing. Government policies, infrastructure investments, and rising commodity prices have further spurred demand, making Southeast Asia an attractive construction machinery market. Countries like Indonesia, Thailand, Myanmar, Vietnam, and the Philippines primarily import agriculture equipment from Malaysia, China, and France. The disruption caused by the Russia-Ukraine war has adversely affected supply chains and heightened the region’s dependence on imported agriculture equipment. In response, Indonesia has allocated $538 million in 2023 to boost local production. Local manufacturers like Pt Rutan Indonesia, Pt Traktor Nusantara, and Altrak are present in Indonesia and Thailand, but farmers still prefer products from global players such as John Deere, Kubota, and CNH Industrials. These global companies are adapting by exploring local assembly and production strategies to overcome trade barriers. Post-pandemic, there has been a surge in demand for organic and healthy food, prompting regional governments to focus on increasing agricultural productivity and crop yields.
Recent Product Launches:
In April 2024, Wuzheng Agricultural Equipment delivered 20 MX series tractors to Southeast Asia, their first overseas appearance. These tractors, tailored for local forestry needs, offer comfort, efficiency, and reliability, with a maximum power of 150 horsepower, ensuring continuous, robust performance during heavy farm operations.
In March 2024, Case IH launched AFS Connect Steiger Series Tractors. These high-horsepower tractors come equipped with advanced telemetry and data management features for improved farm management.
In January 2024, StrongLike launched the SL-F LEX Hybrid robotic fruit harvester, which uses artificial intelligence to pick apples, reducing damage and labor costs gently.
Claas LEXION 1200 Terra Trac launched in September 2023: This tracked combine harvester was designed for superior traction and stability on difficult terrain.
Competitive Overview
The Southeast Asia agriculture equipment market is dominated by established global vendors, making entry challenging for new players. Key competitive factors for industry leaders like John Deere, CNH Industrial, AGCO Corporation, and Kubota Corporation include efficiency, product reliability, availability, after-sales service, and pricing strategies. These companies heavily invest in research and development (R&D) to innovate and develop advanced equipment technologies, aiming to strengthen their market positions.
Competition intensifies particularly in large-scale farming segments, where pricing plays a crucial role amid moderate market growth. Manufacturers differentiate themselves through continuous product enhancements, robust after-sales support, and operational efficiencies. The aftermarket segment sees competition from large global players and regional/local firms, shaping a dynamic competitive landscape in Southeast Asia’s agriculture equipment sector.
Why Should You Buy this Research Report?
This report is among the few in the market that offer outlook and opportunity analyses forecast in terms of the following:
Market Size & Forecast Volume (units) 2020–2029
Segmentation by Equipment Type
Segmentation by Geography
Production and trade values
Major current and upcoming projects and investments
Competitive intelligence about the economic scenario, advantages, industry dynamics, and industry shares
Innovative technologies
Share by each equipment segment
Share by each country
Company profiles of the major and other prominent vendors
Company profiles of the distributors
Market shares of major vendors
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Major Vendors
John Deere
AGCO
CNH Industrial
Kubota
Mahindra Tractors
JCB
Yanmar
SDF
CLAAS
KIOTI
ISEKI & CO., LTD.
LOVOL
TAFE
Argo Tractors S.p.A.
MERLO S.p.A.
Bobcat
Arbos Group
BCS S.p.A.
LS MTRON LTD.
Changfa
Wuzheng Group
YTO
Zoomlion Heavy Industry Science&Technology Co., Ltd.
Distributor Profile
PT Indotruck Utama
United Tractors
PT. Cans Agrinusa
PT Wahana Inti Selaras
ETM Valstar Tractors
All-Planters Sdn. Bhd.
Agrimech
AgroAsia Tractors
Market Segmentation
Equipment Type
Seedling, Planting, & Irrigation
Planters
Irrigation Pumps
Seed Drillers
Agriculture Tractors
Horsepower Type
Less Than 50 HP
50-100 HP
Above 100 HP
Wheel Drive Type
2-Wheel-Drive
4-Wheel-Drive
Land Preparation
Cultivators
Leveller
Others (Harrow, Cultipacker, Plough)
Weeding & Plant Protection
Sprayers
Weeders
Harvesting & Threshing
Threshers
Combine Harvesters
Others (Windrowers, Balers, Mowers)
Region
Indonesia
Thailand
Vietnam
Philippines
Malaysia
Rest of Southeast Asia
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